About Product Development
Bringing new ideas to life
New product development may typically take from 6 to 18 months before it's ready to launch. It hugely depends on many factors such as:
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Formulation complexity (is it a simple mixture or complex formulation?).
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Packaging requirements (leading time varies hugely).
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Ingredients requirements (sourcing the right performance and story ingredients is key).
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Certification requirements (Vegan, Cosmos Natural, etc.)
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Testing requirements (consumer test/claims testing adds up to the timeline).
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Starting off with a solid product brief is crucial in order to avoid misunderstandings and reduce the development time. The more information there is on hand when I start working the sooner you will be able to see the first prototype and the smoother everything goes. If you are still at the stage of determining product texture, active ingredients or packaging type and the vision of the final product is blurry, don't worry I can help with that too. I am well familiar with the market trends, latest technologies and on trend ingredients so will provide a lot of food for your thought to make the decision easy and satisfying.
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The picture below illustrates the steps of new product development.
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